Flywheel
Group LLC
Creator Management & cREATIVE aGENCY
WE KEEP THE FLYWHEEL SPINNING
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WE KEEP THE FLYWHEEL SPINNING ✦
GET PAID TO CREATE
“The Flywheel team has really hit the ground running with me and quickly provided value. Just having an extra set of ears to sound board my deal flow has been really helpful”
FOR CREATORS: We offer unrivaled 360 talent management services tailored for digital creators who are not afraid to get their hands dirty. With an in-depth knowledge of the automotive industry, Flywheel group is your perfect partner in the space to help supercharge any strategy. We are here to help creators navigate through every facet of the digital space, bolstering their brand while fostering organic and sustainable growth.
FOR BRANDS: We specialize in building creator strategies that are not just comprehensive but intricately designed to suit the needs of brands in the automotive, motorcycle, and aviation sectors. Leveraging a rich tapestry of creator partnerships, industry insights and pioneering solutions, we offer per-project or retainer services that are structured to bring the best value to your brand. We understand this landscape because we are passionate about people and brands you would find around a garage.
What is the Flywheel Method?
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WHAT IS A FLYWHEEL?
/ˈflīˌ(h)wēl/
FLYWHEEL
noun Machinery.
1. a heavy revolving wheel in a machine that is used to increase the machine's momentum and thereby provide greater stability or a reserve of available power during interruptions in the delivery of power to the machine.
2. Also the name of this company.
In mechanical systems, a flywheel is a rotating mechanical device that is used to store rotational energy. It acts as a reservoir, storing energy during periods when the supply of energy is greater than the demand and releasing it during periods when the demand exceeds the supply. This function provides continuous energy and smoothens out the fluctuations in energy demand, allowing the machinery to operate more efficiently.
Translating this concept to the realm of content creators and the Creator Economy, the flywheel metaphor can be quite fitting. In a "Content Creator Flywheel," various components such as content creation, audience engagement, and monetization methods can be thought of as the constituents that store and release 'energy' (value).
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WHAT IS THE FLYWHEEL METHOD?
THE FLYWHEEL METHOD:
Content Creation: Like the energy input in a flywheel, quality content is what gets things going. It is the first touchpoint with the audience and sets the stage for engagement.
Audience Engagement: This acts as the rotational force that keeps the flywheel spinning. The more the audience engages with the content—through likes, comments, or shares—the more momentum the creator gains. Audience engagement also yields insights into what resonates, allowing for more targeted and effective content in the future.
Monetization: This is the point where stored energy gets converted into tangible benefits—revenue. As the flywheel gains speed, various monetization channels such as sponsorships, merchandise, and subscription models can be implemented more effectively.
Feedback Loop: In a well-designed system, revenue and audience growth should feed back into content creation, allowing for more investment in high-quality output. This completes the cycle, turning it into a self-sustaining flywheel.
By understanding and optimizing each component, creators can build a self-sustaining system that generates increasing returns over time. Just like a flywheel in machinery, the system becomes more efficient and capable of generating and storing value, thereby helping content creators earn more revenue in the long run.
MULTICHANNEL
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MERCHANDISE
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BRAND DEALS
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CATALOGUE LICENSING
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EQUITY DEALS
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OTT
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SYNDICATION
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TALENT MARKETING
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SPORTS ENTERTAINMENT
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MULTICHANNEL ✦ MERCHANDISE ✦ BRAND DEALS ✦ CATALOGUE LICENSING ✦ EQUITY DEALS ✦ OTT ✦ SYNDICATION ✦ TALENT MARKETING ✦ SPORTS ENTERTAINMENT ✦
MEET YOUR TEAM
MaXWELL
Max is a highly accomplished professional who has 10+ years working with content creators across multiple platforms and genres. Previously at Jellysmack, Max signed and worked with over 50 creators helping them grow their multiplatform strategy and unlocking significant monthly revenue. He founded Flywheel Group in 2023 with the single vision to support automotive, aviation and motorcycle creators, by enabling them to focus on the content they create. With a personal love for cars and car content and an in-depth knowledge of what makes the automotive industry tick, Max spends his free time working on his current project, a 1961 Thunderbird, somewhere between California, Colorado and the deserts of New Mexico.
“MAX is a beast. A passion for the automotive industry brought us together, but his view of the world, caring for people, and everyone winning is what built the foundation of our relationship that will live on for the long haul.
his knowledge optimizes what i do in the content space and helps me earn more while somehow doing less. The best feeling! GEt in touch with max and feel his energy and passion, its refreshing!”
—CAMERON ALFORD
CARS
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PLANES
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TRUCKS
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HELICOTPERS
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MOTORCYCLES
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BOATS
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SCOOTERS
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TRAINS
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CARS ✦ PLANES ✦ TRUCKS ✦ HELICOTPERS ✦ MOTORCYCLES ✦ BOATS ✦ SCOOTERS ✦ TRAINS ✦
